We have all seen this new thing at Sephora where they have a “clean” category. These are the products we all need to gravitate towards more .

What does it mean when Sephora says that their products are “clean”.

Those standards hinge on the vetoed ingredients, of course, which have been chosen due to a variety of concerns ranging from health to the environment. All products with the “Clean at Sephora” seal will not contain the sulfates SLS and SLES, parabens, formaldehydes and formaldehyde-releasing agents, phthalates, mineral oil, retinylpalmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban. For fragrance brands, PTFE/PFOA, styrene, polyacrylamide/acrylamide, acetaldehyde, acetonitrile, methylene chloride, benzalkonium chloride, toluene, resorcinol, acetone, butoxyethanol, ethylenediaminetetraacetic acid, methyl cellosolve, methylisothiazolinone/methylchloroisothiazolinone, mercury and mercury compounds (thimerosal), bisphenol A (BPA), and animal fats, oils, and musks are also excluded. Furthermore, skin care, hair, and makeup brands with the “Clean at Sephora” seal have less than one percent of synthetic fragrances and no undisclosed fragrances.

In addition to the “Clean at Sephora” category, Sephora is also finding ways to minimize their environmental footprint. Not only are they installing LED lights in all their North American stores and created a new “zero emissions” delivery truck in the Bay Area (where their headquarters are located), but they also recently launched a Sephora Collection lipstick line that features cardboard tubes to help promote sustainability.

“By launching this ‘Clean at Sephora’ category, Sephora will define what Clean means to the retailer,” Patrick says, “in turn, creating a point of view that clients can navigate, learn from and shop with sense of comfort that the work has been done for them.” (statement in allures article)

I have been shopping in the Clean at Sephora category. I have started with my haircare and skincare which I am sharing on my YouTube channel. Even though, you may not notice a difference right away just remember that they’re better for your skin and body. The toxins that are taken away from your day to day routine will help you to become healthier and may help with brain fog and many other symptoms that we have which we may not notice.

I hope you can take a few minute to check out my YouTube video on clean skincare products 🙂

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